Description

品牌起源与定位：品牌创始人孙梦鸽在经营餐饮连锁品牌 “大肆撸串” 时，发现年轻人聚餐偏爱烧烤、火锅等重口味食物，但市面上缺乏能解决食用后油腻、上火、胀气等问题的饮品。受童年外婆熬制山楂水的启发，团队希望打造一款解腻又健康的饮品，填补市场空白，于是 “望山楂” 应运而生，这便是好望水品牌的雏形。好望水定位为新式草本气泡果汁品牌，目标客群主要是一线和新一线城市的年轻中产及潮流人士。品牌名称寓意 “给予美好的希望”，希望借饮料传递美好祝福，如旗下 “望系列” 产品名称都承载着不同的美好寓意，像望山楂希望人们收获健康，望桃花寓意收获甜蜜爱情等。
制作工艺与原料：好望水制作工艺讲究，采用传统原果熬制工艺。先将本土特色水果制成果干，再进行分段熬制，最大程度保留鲜果原始风味。同时，添加乌梅、陈皮、甘草、洛神花等传统中草药成分，提升饮品的层次感和养生功效。例如望山楂中加入陈皮、甘草等，不仅丰富口感，还增强了消食解腻的作用。制作中还会注入微量气泡，带来独特的饮用体验。此外，产品多采用低温三次杀菌，不添加香精、色素和额外防腐剂，既保证食品安全，又能保存 6 – 9 个月，且最大程度保留水果营养。
产品系列及特色
- 望山楂：明星产品，原料包括山楂、草莓汁、乌梅、玫瑰水、陈皮、甘草等。呈半透明玛瑙红色，入口气泡冲击感强，酸而不涩、甜而不腻，伴有陈皮和草莓味道，回味沁鼻。山楂有清热、降血脂功效，尤其适合爱上火的夏天以及火锅、烧烤等餐饮场合，帮助消食解腻。
- 望桃花：以白桃原汁、茉莉花、玫瑰茄、金银花等为原料。一开瓶甜甜的白桃味扑鼻，喝起来仿佛有桃桃果肉的感觉，桃味搭配茉莉玫瑰的味道，咽下后鼻腔有淡淡茉莉花香。非常适合作为下午茶饮品，能带来浪漫惬意的感受，深受爱美人士喜爱。
- 望杏福：由黄杏干、海棠果、山楂、雪梨、红枣等制成。初尝可能不太习惯，但越喝越上头。杏果和桂花雪梨的综合味道，与气泡水搭配和谐。呈现亮眼通透的橙黄色，不仅生津解腻止渴，还有清热润肺、消炎降火的功效，适合家庭团聚时饮用。
- 望梅好：选用慈溪优质杨梅，搭配茉莉花、黑枸杞、桑葚等。汁浓稠，味道清甜不腻。疲惫时饮用能唤醒身体细胞，让人感到治愈。适合春秋季全家出游时携带，夏季冰镇后饮用清爽解暑，冬季吃火锅烧烤时可解辣消食。
- 望柠萌：柠檬汁与气泡水交融，是夏季缓解炎热的佳品。每一口都能带来清凉之感，仿佛唤起碧波荡漾的阳光，是炎夏畅饮的好选择。 Brand Origin and Positioning Sun Mengge, the founder of the brand, while operating the catering chain brand “Dasilu Chuan”, noticed that young people prefer heavy – flavored foods like barbecue and hot pot when dining together. However, there was a lack of beverages in the market that could address issues such as greasiness, internal heat, and flatulence after consuming such foods. Inspired by her grandmother’s homemade hawthorn water in her childhood, the team aimed to create a beverage that could relieve greasiness and was healthy, filling a gap in the market. Thus, “Wang Shan Zha” (Hope Hawthorn) came into being, which was the prototype of the Hao Wang Shui brand. Hao Wang Shui positions itself as a new – style herbal bubble fruit juice brand, mainly targeting young middle – class and trendy people in first – tier and new first – tier cities. The brand name implies “giving good hope”, hoping to convey good wishes through its beverages. For example, the product names in its “Wang Series” all carry different positive connotations. “Wang Shan Zha” hopes people can gain health, and “Wang Tao Hua” (Hope Peach Blossom) implies the harvest of sweet love. Production Process and Ingredients Hao Wang Shui pays great attention to its production process, using a traditional whole – fruit simmering technique. First, local characteristic fruits are made into dried fruits, and then they are simmered in sections to retain the original flavor of fresh fruits to the greatest extent. At the same time, traditional Chinese herbal ingredients such as smoked plum, tangerine peel, liquorice, and roselle are added to enhance the beverage’s taste layers and health – preserving effects. For example, the addition of tangerine peel and liquorice in “Wang Shan Zha” not only enriches the taste but also strengthens the function of aiding digestion and relieving greasiness. A small amount of bubbles are also injected during production, providing a unique drinking experience. In addition, most of the products are sterilized three times at low temperatures, without adding flavors, pigments, or additional preservatives. This not only ensures food safety but also allows the products to be stored for 6 – 9 months while maximizing the retention of the fruits’ nutrients.